Direct mail services
From printing quality mailshots to variable data printing, we've got it covered.
Mailshot printing
Still relevant in today’s digital age, direct mail is a powerful and effective, targeted marketing tool. Mailing your customers delivers results and builds relationships. It’s something we’ve done for our clients for years – creating and sending out mailshots to help them build their businesses. A well-written mailer can help make your customers feel special and encourage them to take action – to take up an offer, to pick up the phone or to place an order.
Direct mail fulfilment services
Johnston Printing can manage the whole process for you. From creating copy that intrigues, to designing a mailer to get your message across.
And we can do the boring bits as well, leaving your office free to get on with more important tasks.
We work with clients across Northern Ireland and beyond and would love to work with you too.
Our direct mail fulfilment services include: database management, folding mailshots, inserting envelopes, addressing envelopes & franking.
Variable data
Personalisation is key to the success of any direct mail campaign. Customers are more likely to open a letter addressed to them, rather than one with a generic title such as ‘The Homeowner’, and will be more inclined to act upon your marketing message.
Our technology means your printing can be personalised on a whole new level, so much so, that the recipient may believe you’ve written to them personally.